1. Make sure your website is on HTTPS

Safety is crucial when running an ecommerce site. Switching to HTTPS is probably one of the first things you should do, as well as, ensuring that your SSL certificate is properly implemented. As a website owner, you need to provide detailed information on the steps you have taken to ensure security and display any logos to prove that you comply with specific security standards.

2. Optimize product pages:

The product pages can cause a real problem, especially during the optimization. A good place to start is the product descriptions. We recommend you to get into the mood of writing creative and unique descriptions for each product you Sell Online . Sometimes, it can be tempting to copy-paste the description, but that means that you will be placing duplicate content on your website. We all know that is SEO suicide. The product descriptions are crucial in selling your products, as well as, increasing conversions.

3. Improve the category pages:

In order for you to optimize the category pages properly, focus your link-building campaign on generating links to them. Remember, the category pages serve as gateways to your products and it is a smart idea to prioritize these in your website optimization efforts.

4. Product variants:

The best practice is to present options where the user can change the size, color or the model without changing the URL in the process. If you have different product lines, highlight the main product version.

5. Photos

You should never forget the photos. We all are visual animals and that is why you should use only the highest quality photos to attract potential customers. Make sure the product images are not too large as they can slow the page speed.

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6. Out of stock items:

One of the main issues with ecommerce websites is that products expire or they are out of stock. You shouldn’t remove the out of stock items from the website as you could be missing out on search traffic. You should leave the product page live and specify when the product is back in stock. If the product is expired, in this case, it is better if you remove it from the page.

7. Correct the URLs:

in this case, it is better if you remove it from the page.
7. Correct the URLs: With large ecommerce websites, it is easy for URLs to get complex. You need to keep them clean and make sure free of absurd characters.

8. Website architecture:

Offering simple and yet effective navigation is important not only for a good user experience but also to help Google index your website. You need to make sure the categories are linked to and from the homepage and the products are linked to and from the category pages.

9. Plan for product pages:

Being organized and having a plan for product pages is super important. It is crucial for improving the appearance of your website. Improved results automatically mean greater click-throughs. There are two plans you can use at this point – product plan and review plan.

10. Controlling and monitoring:

You need to constantly control and monitor the results from your SEO strategies. This is super important for large ecommerce websites because of the constant changing of products.

Implementing an SEO strategy for ecommerce websites is time-consuming, but if you are willing to make a sacrifice, it can make a huge difference.