Safety is crucial when running an ecommerce site. Switching to HTTPS is probably one of the first things you should do, as well as, ensuring that your SSL certificate is properly implemented. As a website owner, you need to provide detailed information on the steps you have taken to ensure security and display any logos to prove that you comply with specific security standards.
The product pages can cause a real problem, especially during the optimization. A good place to start is the product descriptions. We recommend you to get into the mood of writing creative and unique descriptions for each product you sell. Sometimes, it can be tempting to copy-paste the description, but that means that you will be placing duplicate content on your website. We all know that is SEO suicide. The product descriptions are crucial in selling your products, as well as, increasing conversions.